India Takes the International Lead in AI-Driven Sports Marketing

Major Brands and Athletes Now Matched by Sensori.Ai for Maximum Marketplace Effectiveness

Chennai – March 11, 2025 – As India’s sports marketing industry expands exponentially, nearing $800 million annually, the nation’s leading sports sponsors—and the star athletes they sign—have a dynamic new resource to rely on: BrandMatchup™. Sensori.Ai, the world’s only company pioneering NeuroAi, which blends the latest innovations in artificial intelligence with advanced neuroscience, is introducing BrandMatchup in India. The breakthrough technology identifies the ideal alignments between leading brands and athlete endorsers, utilizing Sensori.ai’s proprietary AI algorithms with its large body of neuroscience knowledge and principles. The company introduced BrandMatchup in the United States last month, revealing the most effective alignments between the three top professional American football players starring in the annual Super Bowl and the major brands that would benefit the most from those matches. “India has the world’s top cricket players, and Indian market brands like Nike, Adidas, Puma, Reliance, Tata, and dozens more are investing in strategic sports marketing through player endorsements and broadcast sponsorships,” said Dr. A. K. Pradeep, Founder and Chief Executive Officer of Sensori.ai. “When you look at the exciting potential of Kabbadi, one of the fastest-growing Indian sports, it underscores how India is rapidly becoming one of the world’s leading sports markets. Sensori.ai’s BrandMatchup technology can be especially applied to analyze and score emerging talent in a full range of competitive fields. Dr. Pradeep noted that, for example, Indian brands could reach attractive audiences by aligning with top Indian chess players. The top 10 active Indian chess players recently ranked as the 2nd highest in the world, behind the United States. The top 10 active women Indian players are the 2nd highest in the world behind China.The opportunities for both sponsors and athletes are enormous—and expanding. BrandMatchup is the key tool for both. For the first time, with NeuroAi, brand marketers can know—with scientific certainty—where to invest their dollars for maximum impact and value. Athletes can know that their endorsements align ideally well in their fans’ minds.” Sensori.Ai noted that BrandMatchup technology can be applied to analyze and score any public personality, from star athletes to film, television, and music celebrities, to politicians, and more. The company is applying it to the world’s major sports now, rolling it out globally. The technology blends the Neuroscience of Desire, with its proprietary GenAi algorithms pairing right players and athletes with brands to effectively make brands more desirable. “Going forward, this technology takes marketing to a much higher level of true measurability,” Dr. Pradeep said. “CEOs and CMOs of Indian companies can now count on BrandMatchup to deliver direction and accountability for their decision-making. Athletes can have confidence that their endorsement choices will work best for them and their careers.” About Sensori.Ai Sensori.Ai combines the latest advances in artificial intelligence with the power of neuroscience. The advent of Generative AI opens a limitless, global potential: reaching consumers with innovations in products, services, marketing, music, entertainment, and much more—at speeds and with accuracies and relevance never before possible. Knowing essential connections are forged deep in the nonconscious mind, where 95% of daily decisions are made, Sensori.ai is built to enable companies to develop compelling brands, products, services, marketing messaging, and creative offerings that consumers will actually notice, like, remember, and desire. Based in Silicon Valley and India, Sensori.Ai operates globally, working with a wide range of category-leading companies in North America, Europe, Latin America, and the Asia/Pacific region. Media Contact Madeleine Sisson Director of Marketing and PR, Sensori.Ai madeleine@sensori.ai